News
Kazan shopping center "Detsky Mir" meets customers in advance of New Year
MOSCOW, RUSSIA - December 17, 2009 - Sistema-Hals OJSC (LSE, MICEX, RTS: HALS), one of the biggest companies in Russian and CIS real estate market, announces today opening of "Media Markt" and "Detsky Mir" stores in "Detsky Mir" shopping center in Kazan (9, Peterburgskaya Street).
The grand opening of the first store of electronics and household appliances in Tatarstan Republic took place on the night of the 16th-17th of December. On the following morning the renovated store "Detsky Mir" opened its doors for little customers and their parents.
"We are glad to give Kazan such present on New Year holiday's eve. To start "Detsky Mir" SC with the opening of the only store "Media Markt" in the republic is indeed one of the brightest pre-New Year events of the city and will stay in the memory of the natives for a long time", - says Alexandra Kart, Director of Retail Real Estate Department of Sistema-Hals Ñompany.
"We continue the strategic programme we accepted, based on the selection of the best trade spaces in Russia. The new store will be the third Detsky Mir at the Republic of Tatarstan. The range of goods will include over 30,000 quality titles of goods produced by the leading international and national companies", - comments Nikolay Kozadyorov, Development Director of "Detsky Mir" Group.
Media Markt occupies 6,100 sq m of SC's floor spaces on two floors. "Detsky Mir" store occupies nearly 2,000 sq m on the first floor.
"Detsky Mir" SC is located in the center of Kazan, in the popular among city residents and visitors pedestrian street. One of the exits of the subway station "Tukai Square" leads to the building of the shopping center for the visitors' convenience. The total area of the center is over 20,000 sq m, while the GBA exceeds 12,000 sq m.
For further information please contact:
Anna Zavialova
Director
PR Department
Tel. +7 (495) 785-7764
zavialova@sistema-hals.ru
Ekaterina Korotkova
Corporate Secretary
Tel.: + 7 (495) 785-77-42 (ext. 3350)
korotkova@sistema-hals.ru
Sistema-Hals ("the Company") is one of the leading diversified company in the Russian and CIS real estate market.
The Company was the first Russian property developer to list its shares on the main market of the London Stock Exchange. The Company's shares are also listed on the Moscow Interbank Currency Exchange and the Moscow Stock Exchange and the Russian Trading System Stock Exchange.
Main shareholders of Sistema-Hals are Bank VTB (51.24%) and AFK "Sistema" (19.45%); free float is about 18%.
Starting operations in 1994, Sistema-Hals has successfully completed about 40 projects with a total area over 450,000 square metres, including several residential complexes in Kuntsevo, the headquarters of the DaimlerChrysler company, the Hals Tower office building, the headquarters of the Trubnaya Metallurgical Company, the hotel for the MaMaison chain (Orco Property Group).
Sistema-Hals implements the development of the Leningradsky Towers complex in Moscow; carries out the complex program of redeveloping the facilites of the Moscow City Telephone networks; reconstructs the building of the Central "Detsky Mir" on Lubyanka and fulfils several other projects.
Sistema-Hals has assembled a balanced and diversified portfolio of assets in fast-growing sectors of the market. The Company's strategy is focused on building Class A and B office space, multifunctional retail and office complexes, business-class residential buildings.
Media Markt is Germany's Number One consumer electronics retailer. The company, which was founded in 1979 and is housed under the roof of Media-Saturn-Holding GmbH, is distinguished by its unique selection of brand-name products at rock-bottom prices, expert customer advice, first-class service, distinctive advertising campaign, and its decentralized structure. The manager of every store is, at the same time, a co-partner in that store and as such is responsible for the range of products, pricing, personnel and marketing. There are currently 554 Media Markt stores in 14 countries throughout Europe, with 235 stores in Germany.
The Detsky Mir Group is Russian leading retailer of goods for children and teenagers. The Group currently combines the national chain of Detsky Mir stores, the Yakimanka Children's Gallery of the luxury goods centre, and the C-Toys Company - a leading Russian distributor of children's goods. The Detsky Mir chain includes 127 branded mega stores in 68 Russian cities. The combined retail space is more than 200,000 square metres. Detsky Mir Group's revenue for the year 2008 calculated in accordance with US GAAP, stood at $797 million. The Group's parent company is OJSC Detsky Mir-Tsentr, in which OJSC JSFC Sistema holds more than 99% of shares.
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